it will be a dollar saved by somebody who switched to esurance. like, dollar karma. being online, esurance saves dollars that come back as more dollars for you. esurance. now backed by allstate. click or call. he loves risk. but whether he's climbing everest, scuba diving the great barrier reef with sharks, or jumping into the market, he goes with people he trusts, which is why he trades with a company that doesn't nickel and dime him with hidden fees. so he can worry about other things, like what the market is doing and being ready, no matter what happens, which isn't rocket science. it's just common sense, from td ameritrade.